Fuse Media connects your campaigns across CTV, FAST, linear, and digital to deliver full-funnel attribution, incremental reach visibility, omnichannel activation and more – all sitting within our proprietary Business Intelligence Engine
BUSINESS INTELLIGENCE
Through our optimized dashboards and correlated analytics, we deploy a custom suite of measurement tools that delivers industry-leading visibility into audience behavior and penetration across every screen.
Full-Funnel Measurement & Audience Intelligence Across CTV, FAST & Beyond
Outcomes-Based Measurement & Attribution
Powered by our partnership with iSpot.tv, Fuse Media delivers full-funnel attribution that connects ad exposure directly to real business outcomes. From site visits and foot traffic to retail transactions, dealership visits, and ticket purchases, we quantify campaign impact across audiences in CTV and FAST environments, enabling continuous optimization against defined business outcomes.
Cross-Platform Incrementality & Unified Measurement:
Leveraging iSpot.tv as our unified measurement backbone, Fuse provides a comprehensive view of campaign performance across CTV/FAST, linear, and digital environments. We measure incremental reach, duplication, and net new audiences, delivering visibility into incremental reach, frequency, and cross-platform effectiveness while enabling ongoing optimization of media investment.
Omniscreen Audience Extension & Performance
In partnership with Zeta Global, Fuse Media extends audiences from CTV/FAST into email, digital video, digital out-of-home, and emerging high-impact digital environments, unlocking scaled omnichannel activation beyond the TV screen. This activation is fully measured through a consistent, outcomes-based framework, ensuring unified attribution, complete performance visibility, and continuous optimization across every consumer touchpoint.
Business Intelligence Engine
Fuse Media’s Business Intelligence & Insights team operates a proprietary Business Intelligence Engine powered by AI that shapes our CTV and FAST offerings. It informs programming strategy through internal dayparting models and program rankers that optimize content performance at scale. Combined with proprietary ad server data, it enables yield optimization and monetization intelligence across our O&Os and our Partner environments; aimed at driving revenue efficiency, improved inventory value, and continuous performance optimization.